General Info

Ads can be trafficked in two alternative ways
1) Time-based slot ads with flights
Ads are automatically and randomly distributed throughout the publication along with other simultaneously running ad campaigns. Repetition is possible accordingly to set repetition parameters.
2) Persistent ads, exclusive for Maggio publications
Manually placed and removed from the publication, the placement of the ad is persistent and the same ad can be placed on multiple placements.

Richie Ads will not interfere with the natural layout of the publication due to responsiveness in both portrait and landscape mode. Note that when trafficking persistent ads, ads should be placed in between full spreads to avoid layout issues in the publication.

Ad creatives and their respective flights are attached to campaigns created in the trafficking process. Campaign analytics are summarized on a real-time campaign report, available as an open access web page from the beginning of the campaign.

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